Sensation is an indoor dance-event which originated in the Netherlands and organized by ID&T. The original event, which ran exclusively in the Amsterdam ArenA for a period of five years until 2005, is now located throughout Poland, Spain, Chile, Germany, Belgium, Hungary, Czech Republic, Latvia, Russia, Denmark, Lithuania, Portugal and Brazil.
In 2008, it was announced that for the first time Sensation would be held on New Year's Eve in Melbourne, Australia, as well as in Barcelona, Spain.
The first edition of Sensation, in 2000, did not sell out. The media announced that it was sold out in order to boost interest in the event, which eventually attracted 20,000 people. In this first edition, the DJs only used one side of the Amsterdam Arena as the stage. Later editions have the stage in the middle. This Sensation was the only one that did not have a dress code. All subsequent editions of Sensation White have sold out, usually well in advance (usually all 40,000 tickets are sold in a few hours). Sensation Black has not been as successful, but is usually either close to selling out, or sold out a few days before the event.
Sensation (White) is mostly a trance and house event. All the attendees are required to wear white and the Amsterdam ArenA itself is decorated to match. Sensation White's slogan is "Be Part Of The Night - Dress in White". Every event has around 40,000-45,000 tickets available. The Amsterdam ArenA event takes place every year on the first Saturday in July while the German event in the LTU Arena in Düsseldorf is held on New Year's Eve 2008. In 2009 it was organized for the first time on two subsequent nights on 3 and 4 July in the Amsterdam Arena where the opening of the Wicked Wonderland took place.
